Cheeky or bust: 7 reasons this women's underwear cut has die-hard fans

Traditionally, the world of women’s underwear didn’t offer many happy mediums. Either you went with full, brief-style panties or you bared it all with a sexy thong. Modesty and coverage on one hand, bravura and skin on the other. 

But what about those of us who want something in-between? Something with more coverage and support than a thong, but that’s a little more… well, cheeky than briefs? Enter the cheeky.

With a daring cut that splits the difference between thongs and classic panties, the cheeky brings style and attitude to your underwear game. Plus, the mid-rise waist is great for just about any outwear you can dream of - no worries about them peeking out when you bend over. If you’re still not sure what you’re missing, read on to find out why so many people choose this style as their go-to option for daily wear, no matter the occasion. 

1. They’re perfect under jeans

Cheeky cut underwear has enough fabric to give you an extra layer of protection from all the seams on your jeans - but not so much that you’ll struggle with a visible panty line. That means you can sit down or walk around without any extra stress. So if jeans are your go-to bottoms, you’ll want plenty to get you through the week. And the seamless, barely-there feel of our Air collection will guarantee no panties lines, even if you’re rocking tight leggings.

2. They’re seriously comfy

Let’s face it - comfort is king when it comes to choosing underwear, and cheeky panties offer the best of both worlds. They don’t show off too much, but they also don’t have a lot of extra fabric to bunch up. The seam is a comfortable distance away from sensitive areas without covering your whole thigh, so you can go the whole day without noticing you’re wearing it. Plus, our premium, quality-crafted fabric makes any pair of Tommy John underwear a dream to wear. Once you’ve indulged, you’ll never settle for department store underwear again.

3. They won’t leave you hanging 

If a thong leaves your cheeks feeling unsupported, our cheeky panties have you covered. They’ll give you a boost where you need it, without digging into your thighs or creating unwanted bulges. Make sure you buy the right size—if you’re wearing undersized underwear, you’ll have bulges no matter what the cut. Your seams should never dig into your skin or leave visible marks.

4. They flatter any figure 

If you think you need suffocating shapewear to sculpt and tone your assets, the Cheeky is here to prove you wrong. The seams meet your cheeks at the perfect place for a lift, and the V-cut helps lengthen your leg, so you’ll look longer and leaner. This style looks great on every body type, so you can undress with real-deal confidence.

5. It’s flirty and fun

This cute cut shows a little skin while still leaving plenty to the imagination. If you’re ready to show off your underwear game but still want to retain a modicum of modesty, the cheeky is ideal. But even if you don’t plan on being seen in your skivvies, a great bottom layer will give you that nudge of style and verve you need while fully clothed.

6. They’re never restrictive

The Cheeky cut will never inhibit your movement, no matter how active you are. If working out in a thong involuntarily raises your eyebrows, bring a pair of Cheekies with you the next time you hit the gym or go for a jog. You’ll be able to bend, stretch, jump, and jog without your underwear fighting against you. And the easier it is to work out, the more likely you’ll hit the gym. A good workout can boost your mood just as much as the perfect pair of underwear.

7. The right pair never rides up

If you think you need more fabric to avoid a permanent wedgie, think again! Tommy John is committed to making adjustment-free underwear. That means you’re never looking for cover or ducking into the bathroom to put things back in place. If your underwear is everywhere except where it’s supposed to be, it’s time to invest in a new pair.

The bottom line

You’ve got enough on your plate to worry about uncomfortable drawers that inhibits your style and your movement. If you want a no-show pair of underwear that makes you look and feel your best, look no further. The cheeky style has earned its following for good reason.

But there’s plenty of opportunities to rock other styles, too! A little variety can go a long way to spice up your wardrobe. Our collections have plenty of fabric and cuts to choose from, so you can add some depth to your underwear collection with comfortable, conscious undies that never let you down.